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Olson's Old Fashion Ice Cream
A Mother's Place
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Success Stories
In Santa Cruz County, SCORE has one chapter office and 12 counselors, most of whom are active business owners. The county chapter helped about 200 people last year. Here are a few of the success stories:
A Mother's Place
Emily Willet in her downtown Santa Cruz store, A Mother's Place, which is a successful small business that was counseled by SCORE.

Willet attended a SCORE Pre-Business Workshop before opening her business, A Mother's Place. She connected with the Small Business Development Center at Cabrillo College and subsequently received individual SCORE counseling for a review of her business plan.

"They made sure I was fully committed before I got into it," said Willet. "It tested my limits."

Olson's Old Fashion Ice Cream
Charise Olson opens an 'old fashioned' ice cream parlor in downtown Boulder Creek. Her daughter Audra Camper hangs the grand opening sign."We did a business plan (for Olson's Old Fashion Ice Cream) and talked to other business owners and thought it might work if we followed through," said Olson, adding that she and Ken sought business advice from the local chapter of SCORE, a nationwide business counseling association.