Audio Archive


		About SCORE

		About Santa Cruz SCORE


	About Santa Cruz SCORE

	Chapter News

	Contact Us

	FAQs

	Location


	Free Counseling

	Attend a Workshop

	View Calendar


	Volunteering

	Local Partners

	Business Assessment Program

	Business Resources

	Meet Our Volunteers

	Speaker Bureau

	Success Stories

	In the News


	White Paper


	Home > About Santa Cruz SCORE > Audio Archive

Sponsored by Santa Cruz County Bank

Getting Down To Business - Question Of The Week
For 10 minutes, each Tuesday at 7:45 AM and 5:15 PM on KSCO 1080, SCORE members discuss ideas and answer questions.
Listeners are invited to call in and ask questions to be answered on the air.

Resources: The processes mentioned by Karen Calcango on the 2011 July 5 show can be found at the following web
location http://www.autoinc.org/archives/2009/april2009/manage.htm and the two Word documents to help create a process
map can be found here (Comeback_Process_Map_ABU.doc) and here (Creating_Process_Map_ABU.doc).

Below are audio streaming files of past shows with a brief description. Click on a show of interest to listen.

2011 Sep 06 7:45 PM Show	Peter Vokos talks about business exit strategies.
2011 Aug 30 7:45 PM Show	Indexing in process ...
2011 Aug 30 7:45 AM Show	Indexing in process ...
2011 Aug 23 7:45 PM Show	Karen Calcagno talks about -How to save money on your Business Equipment tax.
2011 Aug 23 7:45 AM Show	Karen Calcagno talks about - How to save money on your real estate property taxes: both residential and commercial buildings.
2011 Aug 16 7:45 PM Show	Indexing in process ...
2011 Aug 16 7:45 AM Show	Indexing in process ...
2011 Aug 09 7:45 PM Show	Indexing in process ...
2011 Aug 09 7:45 AM Show	Indexing in process ...
2011 Aug 02 7:45 PM Show	Indexing in process ...
2011 Aug 02 7:45 AM Show	Indexing in process ...
2011 Jul 26 7:45 PM Show	Indexing in process ...
2011 Jul 26 7:45 AM Show	Indexing in process ...
2011 Jul 19 7:45 PM Show	Indexing in process ...
2011 Jul 12 7:45 PM Show	Ann Sayers & Rob Mylls Bike Dojo
2011 Jul 12 7:45 AM Show	Ann Sayers & Rob Mylls Bike Dojo
2011 Jul 05 5:15 PM Show	Karen Calcagno: The perils of a technician going into business. Systems Part2
2011 Jul 05 7:45 AM Show	Karen Calcagno: Do What You Do Best and Systematize the Rest
2011 Jun 28 5:15 PM Show	Peter Vokos & Susan Barish of Project 17
2011 Jun 28 7:45 AM Show	Peter Vokos & Susan Barish of Project 17
2011 Jun 21 5:15 PM Show	Sam Badawi & Kenda Haines Noli n Nali Organics
2011 Jun 21 7:45 AM Show	Sam Badawi & Kenda Haines Noli n Nali Organics
2011 Jun 14 5:15 PM Show	Jack Zahorsky & Jaimi Ellison Santa Cruz Core Fitness
2011 Jun 14 7:45 AM Show	Jack Zahorsky & Jaimi Ellison Santa Cruz Core Fitness
2011 Jun 07 5:15 PM Show	Ron Dornseif talks about "The elevator speech"
2011 Jun 07 7:45 AM Show	Ron Dornseif talks about "The elevator speech"
2011 May 31 5:15 PM Show	Al Carman & Rob Gutowsky from Wells Fargo
2011 May 31 7:45 AM Show	Al Carman & Rob Gutowsky from Wells Fargo
2011 May 24 5:15 PM Show	Indexing in process ...
2011 May 24 7:45 AM Show	Indexing in process ...
2011 May 17 5:15 PM Show	Indexing in process ...
2011 May 17 7:45 AM Show	Indexing in process ...
2011 May 10 5:15 PM Show	Karen Calcagno & Guest: Suzanne Koebler, Conflict Resolution Center: workplace conflict.
2011 May 10 7:45 AM Show	Karen Calcagno & Guest Bonnie Primbsch workplace and small claims mediator.
2011 May 03 5:15 PM Show	Indexing in process ...
2011 May 03 7:45 AM Show	Indexing in process ...
2011 Apr 26 5:15 PM Show	Indexing in process ...
2011 Apr 26 7:45 AM Show	Indexing in process ...
2011 Apr 19 5:15 PM Show	Indexing in process ...
2011 Apr 19 7:45 AM Show	Indexing in process ...
2011 Apr 12 5:15 PM Show	Indexing in process ...
2011 Apr 12 7:45 AM Show	Indexing in process ...
2011 Apr 05 5:15 PM Show	Indexing in process ...
2011 Apr 05 7:45 AM Show	Indexing in process ...
2011 Mar 29 5:15 PM Show	Indexing in process ...
2011 Mar 29 7:45 AM Show	Indexing in process ...
2011 Mar 22 5:15 PM Show	Indexing in process ...
2011 Mar 22 7:45 AM Show	Indexing in process ...
2011 Mar 15 5:15 PM Show	Indexing in process ...
2011 Mar 15 7:45 AM Show	Indexing in process ...
2011 Mar 8 5:15 PM Show	Indexing in process ...
2011 Mar 8 7:45 AM Show	Indexing in process ...
2011 Mar 1 5:15 PM Show	Karen Calcagno & Veronica Shephardson talks about getting Veronica's business ready to sell.
2011 Feb 22 5:15 PM Show	Indexing in process ...
2011 Feb 22 7:45 AM Show	Indexing in process ...
2011 Feb 15 5:15 PM Show	Indexing in process ...
2011 Feb 15 7:45 AM Show	Indexing in process ...
2011 Feb 8 5:15 PM Show	Indexing in process ...
2011 Feb 8 7:45 AM Show	Indexing in process ...
2011 Feb 1 5:15 PM Show	Indexing in process ...
2011 Feb 1 7:45 AM Show	Indexing in process ...
2011 Jan 25 5:15 PM Show	Jim Martin: How Independent Contractors can find more clients.
2011 Jan 25 7:45 AM Show	Jim Martin: Economic forecast.
2011 Jan 18 7:45 AM Show	Indexing in process ...
2011 Jan 4 5:15 PM Show	Indexing in process ...
2011 Jan 4 7:45 AM Show	Indexing in process ...
2010 Dec 28 5:15 PM Show	Indexing in process ...
2010 Dec 28 7:45 AM Show	Indexing in process ...
2010 Dec 21 5:15 PM Show	Karen calcagno & Guest John Allanson Business Insurance part 2.
2010 Dec 21 7:45 AM Show	Karen Calcagno & Guest John Allanson Business Insurance Part 1.
2010 Dec 14 5:15 PM Show	Not yet avaliable ... Indexing in process ...
2010 Dec 14 7:45 AM Show	Michael Sarka talks about business planning, customer service, and attitude in dealing with the public.
2010 Dec 7 5:15 PM Show	Jim Martin talks about the way in which successful businesses are "tightly orchestrated" like good music.
2010 Dec 7 7:45 AM Show	Jim Martin talks about low cost ways to advertise a business.
2010 Nov 30 5:15 PM Show	Michael Milligan talks about planning for a new business compared to planning for holiday dinners.
2010 Nov 30 7:45 AM Show	Indexing in process ...
2010 Nov 23 5:15 PM Show	Linda Johnson & and Franklin Harris of Actor's Theater talk about non-profits and fundraising activities.
2010 Nov 23 7:45 AM Show	Indexing in process ...
2010 Nov 16 5:15 PM Show	Indexing in process ...
2010 Nov 16 7:45 AM Show	Indexing in process ...
2010 Nov 9 5:15 PM Show	Indexing in process ...
2010 Nov 9 7:45 AM Show	Indexing in process ...
2010 Nov 2 5:15 PM Show	Indexing in process ...
2010 Oct 26 5:15 PM Show	Indexing in process ...
2010 Oct 26 7:45 AM Show	Indexing in process ...
2010 Oct 19 5:15 PM Show	Indexing in process ...
2010 Oct 12 5:15 PM Show	Indexing in process ...
2010 Oct 12 7:45 AM Show	Indexing in process ...
2010 Oct 5 5:15 PM Show	Ron Dornseif talks about reducing startup risks when renting space for your business.
2010 Oct 5 7:45 AM Show	Ron Dornseif talks about reducing startup risks when renting space for your business.
2010 Sep 28 5:15 PM Show	Karen Calcagno & Guest Jeanette Anderson CPA: New 1099 Requirements for B2B Transactions.
2010 Sep 28 7:45 AM Show	Karen Calcagno: Automatic loss of Exemption for All Non Profits if they do not file a 990 form this year.
2010 Sep 21 5:15 PM Show	Indexing in process ...
2010 Sep 21 7:45 AM Show	Indexing in process ...
2010 Sep 14 7:45 AM Show	Indexing in process ...
2010 Sep 7 5:15 PM Show	Indexing in process ...
2010 Sep 7 7:45 AM Show	Richard Clark shares results of a recent meeting between local SCORE & SBDC staff and Congressman Sam Farr.
2010 Aug 31 5:15 PM Show	Michael Milligan speaks about 5 ways to increase your income.
2010 Aug 31 7:45 AM Show	Michael Milligan speaks about the importance of a business plan and understanding cash flow.
2010 Aug 24 5:15 PM Show	Ron Dornseif talks about how to find and check out the competition.
2010 Aug 24 7:45 AM Show	Ron Dornseif talks about how to find and check out the competition.
2010 Aug 17 5:15 PM Show	Jim Martin talks about starting a business with little or no money.
2010 Aug 17 7:45 AM Show	Karen Calcagno discusses Employer Advisory Council being a great resource for employers. The EAC provides a way for employers needs to be heard on a state level as well as being a resource for employer updates and seminars.
2010 Aug 10 5:15 PM Show	David Harken talks about business startup issues, in particular financing, picking a name, and marketing research including the benefits of taking a workshop like the SCORE Quickstart program.
2010 Aug 10 7:45 AM Show	David Harken, Steve Belcher, & Richard Eley discuss the SCORE Quickstart courses and how they apply to the Public Safety Consulting Service that Steve and Richard are starting.
2010 Aug 3 5:15 PM Show	Karen Calcagno & Linda Murphy from RPM Mortgage Co. talked about the new realities of using your home equity to support your business especially since credit lines have been reduced or cut off.
2010 Aug 3 7:45 AM Show	Karen Calcagno discussed Tips for Free or Inexpensive Market research and examples of doing market research around changing your business name.
2010 Jul 27 5:15 PM Show	Indexing in process.
2010 Jul 27 7:45 AM Show	Indexing in process.
2010 Jul 20 5:15 PM Show	Jim Martin & Patrice Edwards of Times Publishing Group talk about how the economy has affected local businesses over the past two years and what some businesses are doing to compensate.
2010 Jul 20 7:45 AM Show	Jim Martin provides some useful ideas about marketing in a weak economy.
2010 Jul 13 5:15 PM Show	Indexing in process.
2010 Jul 13 7:45 AM Show	Indexing in process.
2010 Jul 6 5:15 PM Show	Indexing in process.
2010 Jul 6 7:45 AM Show	Indexing in process.
2010 Jun 29 5:15 PM Show	Indexing in process.
2010 Jun 29 7:45 AM Show	Indexing in process.
2010 Jun 22 5:15 PM Show	Indexing in process.
2010 Jun 22 7:45 AM Show	Indexing in process.
2010 Jun 15 7:45 AM Show	Indexing in process.
2010 Jun 8 5:15 PM Show	Indexing in process.
2010 Jun 8 7:45 AM Show	Indexing in process.
2010 Jun 1 5:15 PM Show	Indexing in process.
2010 Jun 1 7:45 AM Show	Indexing in process.
2010 May 25 5:15 PM Show	Indexing in process.
2010 May 25 7:45 AM Show	Rex Walters & Scott Ruble - Indexing in process.
2010 May 18 5:15 PM Show	Karen Calcagno & Michael Sarka talk about Non-Profit organizations. Community support is crucial for non-profits in these difficult times.
2010 May 18 7:45 AM Show	Karen Calcagno & Michael Sarka talk about Non-Profit organizations. Community support is crucial for non-profits in these difficult times.
2010 May 11 5:15 PM Show	Al Carman & David Harken discuss the QuickSTART Workshop Series and how it can benefit not only new small businesses but aslo existing businesses.
2010 May 11 7:45 AM Show	Al Carman & David Harken discuss the QuickSTART Workshop Series and how it can benefit not only new small businesses but aslo existing businesses.
2010 May 4 5:15 PM Show	Ron Dornseif discusses some of the main causese of failures in small business start-ups, and the track record for success after 4 years.
2010 May 4 7:45 AM Show	Ron Dornseif discusses some of the critical factors for success in small business start-ups including the importance of insurance, and what the track record is for success after 4 years.
2010 Apr 27 5:15 PM Show	Indexing in process.
2010 Apr 27 7:45 AM Show	Indexing in process.
2010 Apr 20 5:15 PM Show	Indexing in process.
2010 Apr 20 7:45 AM Show	Indexing in process.
2010 Apr 13 5:15 PM Show	Indexing in process.
2010 Apr 13 7:45 AM Show	Indexing in process.
2010 Apr 6 5:15 PM Show	Indexing in process.
2010 Apr 6 7:45 AM Show	Indexing in process.
2010 Mar 30 5:15 PM Show	Indexing in process.
2010 Mar 30 7:45 AM Show	Indexing in process.
2010 Mar 23 5:15 PM Show	Indexing in process.
2010 Mar 23 7:45 AM Show	Indexing in process.
2010 Mar 16 5:15 PM Show	Jim Martin talks about how entrepreneurs can find new ways to attract customers by redefining their market.
2010 Mar 16 7:45 AM Show	Jim Martin talks about techniques for expanding your customer base.
2010 Mar 9 5:15 PM Show	Indexing in process.
2010 Mar 9 7:45 AM Show	Indexing in process.
2010 Mar 2 5:15 PM Show	Indexing in process.
2010 Mar 2 7:45 AM Show	Indexing in process.
2010 Feb 23 5:15 PM Show	Indexing in process.
2010 Feb 23 7:45 AM Show	Indexing in process.
2010 Feb 16 5:15 PM Show	Indexing in process.
2010 Feb 16 7:45 AM Show	Indexing in process.
2010 Feb 9 5:15 PM Show	Indexing in process.
2010 Feb 9 7:45 AM Show	Indexing in process.
2010 Feb 2 5:15 PM Show	Indexing in process.
2010 Feb 2 7:45 AM Show	Sam Badawi talks about how to partner with other businesses.
2010 Jan 26 5:15 PM Show	Indexing in process.
2010 Jan 26 7:45 AM Show	Indexing in process.
2010 Jan 19 5:15 PM Show	Karen Calcagno talks about how to have productive "family business" meetings.
2010 Jan 12 5:15 PM Show	Karen Calcagno & Marc Hersch continue the discussion of business meetings.
2010 Jan 12 7:45 AM Show	Karen Calcagno & Marc Hersch discuss participating in and making good use of business meetings.
2010 Jan 05 5:15 PM Show	Maggie Barr discusses how to hire a consultant.
2010 Jan 05 7:45 AM Show	Maggie Barr & Peter Vokos talk about improved climate for small business and managing consults.
2009 Dec 29 5:15 PM Show	Allen Carman & and guest Mark Rosenberg, Financial Consultant at Financial West Group talk about investing in the stock market.
2009 Dec 29 7:45 AM Show	Allen Carman & and guest Mark Rosenberg, Financial Consultant at Financial West Group discuss the financial collapse of the past year.
2009 Dec 22 5:15 PM Show	Kristina Kuprina talks about hiring and firing.
2009 Dec 22 7:45 AM Show	Kristina Kuprina talks about hiring and firing.
2009 Dec 15 5:15 PM Show	Ron Dornseif discusses the best approach to starting a small business.
2009 Dec 15 7:45 AM Show	Ron Dornseif discusses the best approach to starting a small business.
2009 Dec 8 5:15 PM Show	Marc Hersch talks about pay for performance.
2009 Dec 8 7:45 AM Show	Marc Hersch talks about pay for performance.
2009 Dec 1 7:45 AM Show	Karen Calcagno & Linda Johnson discuss family owned enterprises.
2009 Nov 17 5:15 PM Show	Rex Walters -- Talks about financing a small business, grants and other sources.
2009 Nov 17 7:45 AM Show	Rex Walters Talks about financing a small business, grants and other sources.
2009 Nov 10 5:15 PM Show	Alan Smith & Andrew Van Valer of Home Solutions Institute -- Indexing in process...
2009 Nov 10 7:45 AM Show	Alan Smith & Andrew Van Valer of Home Solutions Institute -- Indexing in process...
2009 Nov 3 5:15 PM Show	Kristina Kuprina -- Indexing in process...
2009 Nov 3 7:45 AM Show	Kristina Kuprina -- Indexing in process...
2009 Oct 27 5:15 PM Show	Al Carman & Marc Hersch -- Indexing in process...
2009 Oct 27 7:45 AM Show	Al Carman & Marc Hersch -- Indexing in process...
2009 Oct 20 5:15 PM Show	Karen Calcagno & Tom North talk about the differences between efficiency and effectiveness.
2009 Oct 20 7:45 AM Show	Karen Calcagno & Rex Walters -- Indexing in process...
2009 Oct 6 5:15 PM Show	Rex Walters talks about the value of "good will" to a small business.
2009 Oct 6 7:45 AM Show	Rex Walters discusses ways for a business to stand out from competitors and the role of "good will" in value of a business.
2009 Sep 29 5:15 PM Show	Allen Carman & Diane Pinkard discuss the basics of sales techniques and their relationship to teaching as described in her book Just Treat Me Like I Matter.
2009 Sep 29 7:45 AM Show	Allen Carman & Jeremy Neuner talk about NextSpace an exciting and innovative new business center in downtown Santa Cruz.
2009 Sep 22 5:15 PM Show	Kristina Kuprina -- Indexing in process...
2009 Sep 22 7:45 AM Show	Kristina Kuprina & Linda Bryer of Bryer Advertising -- Indexing in process...
2009 Sep 15 7:45 AM Show	Karen Calcagno & Peter Vokos talk about time management, especially how to set priorities on tasks to be done.
2009 Sep 8 5:15 PM Show	Jim Martin continues the discussion of grooming a business for sale and successful operations and the considerations of buying a business and working with business brokers.
2009 Sep 8 7:45 AM Show	Jim Martin talks about considerations of selling a business, how to groom the business and deciding when to sell.
2009 Sep 1 5:15 PM Show	Peter Vokos gives an overview of SCORE and our web sites and services. He also adds to thoughts about customer service.
2009 Sep 1 7:45 AM Show	Peter Vokos talks about customer service and its importance and how it seems to have disappeared.
2009 Aug 25 5:15 PM Show	Allen Carman & Blaine Brokaw, SVP Thoits Insurance Service talk about providing excellent customer service, answering a call in question about technology support for service.
2009 Aug 25 7:45 AM Show	Allen Carman & Kristina Kuprina talk about promoting sales in these trying times and what it takes to be a good sales person.
2009 Aug 18 5:15 PM Show	Maggie Barr & Kirsti Scott of Scott Design discuss promoting your business using social networking sites such as Twitter, Facebook, Linkedin, and others.
2009 Aug 18 7:45 AM Show	Sorry. This show is not available having been lost to technical daemons.
2009 Aug 11 5:15 PM Show	Karen Calcagno & Sam Badawi continue the discussion partnerships, aspects that are really good, and things that can cause real problems. Trust and communication along with self evaluation are very important.
2009 Aug 11 7:45 AM Show	Karen Calcagno & Sam Badawi discuss partnerships, their benefits and issues that should be carefully considered.
2009 Aug 4 5:15 PM Show	Rob Fish & Peter Vokos continue the discussion of reputation and how important it is.
2009 Aug 4 7:45 AM Show	Rob Fish & Peter Vokos discuss the importance of reputation to a small business and techniques for building a good reputation.
2009 Jul 28 5:15 PM Show	Allen Carman & Jeremy Lezin, Cruz Car Wash, talk about "finding a business", how to decide which is the right one and how to hire and retain employees to assure success.
2009 Jul 28 7:45 AM Show	Allen Carman & Peter Vokos discuss reinventing yourself in tough times like the current recession.
2009 Jul 21 5:15 PM Show	Dick Clark & Sam Badawi talk more about franchises, including aspects of the state franchise tax board.
2009 Jul 21 7:45 AM Show	Dick Clark & Sam Badawi discuss franchising and things to look for when considering starting a franchise business.
2009 Jul 14 5:15 PM Show	Maggie Barr & Jessica Johnson of Get Inside Her Mind - A Man's Guide to Women (www.getinsidehermind.com) discuss how to promote a new business emphasizing networking and word of mouth referrals.
2009 Jul 14 7:45 AM Show	Maggie Barr & Gail Kinstler Pet Photographer (www.posesandnoses.com) discuss how to get a new business started and how to set up marketing and advertising.
2009 Jul 7 5:15 PM Show	Rex Walters & Don Carrol of Guaranteed Rate Mortgage discuss more about securing financing for entrepreneurs and property owners.
2009 Jul 7 7:45 AM Show	Rex Walters & Don Carrol of Guaranteed Rate Mortgage talk about how to get an SBA loan, importance of business plan and tax documents to qualify and issues about private financing.
2009 Jun 30 5:15 PM Show	Allen Carman & Dr David Montgomery talk about how to run a successful professional office, and deal with the unexpected.
2009 Jun 30 7:45 AM Show	Allen Carman & Rob Fish discuss how to market one's self when applying for work by telling your story.
2009 Jun 23 5:15 PM Show	Maggie Barr & Melody Sharp, Web Designer, talk about the importance of a good web site for small businesses.
2009 Jun 23 7:45 AM Show	Maggie Barr & Patti Bond of Bond Marketing Communications, talk about how small businesses can do effective PR economically.
2009 Jun 16 5:15 PM Show	Karen Calcagno & Richard Scott talk more about about nonprofits and funding, a caller discusses Think Local First.
2009 Jun 16 7:45 AM Show	Karen Calcagno & Richard Scott talk about nonprofits and the issues surrounding them.
2009 Jun 9 5:15 PM Show	Allen Carman & Steve Avery of Cimarelli's Laurel Plumbing discuss the advantages and issues of partnerships in the context of a plumbing service business.
2009 Jun 9 7:45 AM Show	Kristina Kuprina & Allen Carman discuss business basics, revisiting importance of a business plan and using it to monitor activities.
2009 Jun 2 5:15 PM Show	Linda Johnson & Ron Dornseif talk about improving product development by doing comsumer research.
2009 Jun 2 7:45 AM Show	Linda Johnson & Ron Dornseif discuss importance of collecting and tracking customer satisfaction information.
2009 May 26 5:15 PM Show	Karen Calcagno & Rex Walters discuss 3 ways that a business can gain a competitive advantage.
2009 May 26 7:45 AM Show	Karen Calcagno & Rex Walters talk about what "competitive advatage" means for small businesses in today's tight environment.
2009 May 19 5:15 PM Show	Peter Vokos & Robert Dennis of Lighthouse Bank discuss advantages of small business using a small local bank with the human touch, particularly regarding loans.
2009 May 19 7:45 AM Show	Peter Vokos & Jeff Ulrich of Wells Fargo Bank discuss the importance of a good banking relationship for small business.
2009 May 12 5:15 PM Show	Kristina Kuprina & Lou Paolino discuss synergy, how businesses can help each other and get their customers to help as well.
2009 May 12 7:45 AM Show	Kristina Kuprina & Lou Paolino talk about team building in a business to motivate employees and attract customers.
2009 May 5 5:15 PM Show	Maggie Barr & Alan Smith continue a discussion about on-line social networking.
2009 May 5 7:45 AM Show	Maggie Barr & Alan Smith talk about building relationships to improve business by networking.
2009 Apr 28 5:15 PM Show	Maggie Barr & Rob Fish talk about fund raising for non-profit organizations.
2009 Apr 28 7:45 AM Show	Maggie Barr discusses non-profit organizations and how they can promote their services.
2009 Apr 21 5:15 PM Show	Dick Clark & Peter Vokos discuss recent changes to loan qualification and the SBA loan process.
2009 Apr 21 7:45 AM Show	Peter Vokos outlines 7 steps to success in a business.
2009 Apr 14 5:15 PM Show	Sam Badawi & Lou Paolino discuss the anatomy of a business plan.
2009 Apr 14 7:45 AM Show	Sam Badawi & Lou Paolino talk about the needs for and the key components of a business plan.
2009 Apr 7 5:15 PM Show	Al Carman & Dr Rosalind Shorenstein talk about business issues that physicians face.
2009 Apr 7 7:45 AM Show	Al Carman & Dick Clark discuss things you need to understand before starting a new business.
2009 Mar 31 5:15 PM Show	Maggie Barr & Ron Dornseif talk about the psychology of business in a downturn.
2009 Mar 31 7:45 AM Show	Karen Calcagno & Ron Dornseif discuss revisiting business plans to develop survival plans.
2009 Mar 24 5:15 PM Show	Ric Diola & Jim Martin add to their ideas about successful marketing plans.
2009 Mar 24 7:45 AM Show	Ric Diola & Jim Martin explore the key components of a successful marketing plan.
2009 Mar 17 5:15 PM Show	Rob Fish & Tom North discuss the joys and perils of operating a business with family members as partners.
2009 Mar 17 7:45 AM Show	Rob Fish & Tom North discuss the joys and perils of operating a business with family members as partners and how to resolve disputes.
2009 Mar 10 5:15 PM Show	Dick Clark & Peter Vokos discuss the importance of financial planning and analysis in a small businesses.
2009 Mar 10 7:45 AM Show	Dick Clark & Peter Vokos discuss: Novel ways to retain a customer base and find new customers.
2009 Mar 3 5:15 PM Show	Allen Carman & Sam Badawi discuss how to finance small businesses, the importance of a business plan, and the role of the SBA.
2009 Mar 3 7:45 AM Show	Allen Carman & Sam Badawi discuss leadership, what strong leaders do and don't do.
2009 Feb 24 5:15 PM Show	Karen Calcagno & Rob Fish make suggestions to help job seekers find a job.
2009 Feb 24 7:45 AM Show	Karen Calcagno & Rob Fish make suggestions: In a recession, optimism is critical. A recession is an opportunity you don't want to waste. Keep balanced, focus on customer contact. When hiring, drill deep in to work histories. Saves you time and money.
2009 Feb 17 5:15 PM Show	Rob Fish & Tom North discuss: Down sizing. How do you get an acceptable amount of output with a reduced staff? How do we inspire groups and keep a positive attitude (face) when dealing with customers and fellow workers?
2009 Feb 17 7:45 AM Show	Rob Fish & Tom North answer questions: How do we see a recession? Rethink your operating system, move out of comfort zone, prospecting old customers.
2009 Feb 10 5:15 PM Show	Jim Martin & Peter Vokos discuss: Increase profit margin in a recession, reduce costs,expenses. Target market.
2009 Feb 10 7:45 AM Show	Jim Martin & Peter Vokos discuss: How can small businesses increase there revenue? Networking, follow up.
2009 Feb 3 5:15 PM Show	Karen Calcagno & Allen Carman talk about: Should offspring be involved in your business?
2009 Feb 3 7:45 AM Show	Karen Calcagno & Allen Carman talk about: Cash Flow and who is your customer?

Home · About SCORE · Free Counseling · Attend a Workshop · View Calendar · About Santa Cruz SCORE · Meet Our Volunteers · Become A Volunteer · SCORE Association (c) 1997, 1998, 1999, 2000, 2001, 2002, 2003.